We Built This $20K/Month App While In College

Starter Story 13min 3 min #164
We Built This $20K/Month App While In College
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Summary

  • Two college track athletes with no coding experience built a niche app for sprinters that has generated roughly $70,000 in about six months, reaching around 40,000 users and a 4.7 App Store rating — illustrating how AI tools have made it possible for non-technical founders to build and ship real products quickly.
    • The founders are Christian (20, Texas Southern University, recently dropped out) and Braylon (19, Texas State University), who met in high school and previously tried day trading before losing money.
    • They built the app in about two weeks and made $10,000 in the first month, which convinced them they had something viable.

How they built it without coding

  • They used AI tools to write and modify the app by describing what they wanted in plain language, rather than writing code themselves.
    • They primarily used Work (an AI coding tool) to generate and edit the app by prompting it like ChatGPT — for example, describing the desired UI and having it implement changes automatically.
    • They used Claude and Claude Code to verify the work and troubleshoot issues when they got stuck.
    • Other tools in their stack included RevenueCat (for handling in-app subscriptions), Apple Dev (for publishing to the App Store), and Super Base (likely for backend/database functionality).
    • They claim you can build and launch an app on the App Store for less than $500 using these tools.

The app itself

  • The app is an all-in-one training tool specifically for track and field athletes — a niche they identified as underserved.
    • It tracks workouts and form, includes a community feature for progress tracking, analyzes training videos, and analyzes meals to check nutrition.
    • It offers a $10 monthly subscription and a $30 yearly subscription, pricing calibrated to their young demographic (who are more likely to spend $10–20 at a time than $60–70 upfront).
    • In the episode, Pat tests the app’s AI form analyzer by sprinting; he scores a 56 (essentially an F) on his first run and improves to a 68 (a D+) after adjusting his posture and knee drive based on the app’s feedback.

How they got users without marketing

  • They leveraged an existing audience in the track and field niche built through social media content, where they had accumulated hundreds of thousands of followers.
    • They had already been promoting the “3 AK” brand through a Shopify e-commerce store before launching the app, including references like “3 AK method” in their videos and bio links.
    • When they dropped the app, it “blew up” because they had a built-in audience already familiar with the brand.

Founder backgrounds and motivation

  • Both founders came from difficult circumstances and were motivated by a desire to build a better life.
    • Christian’s father died when he was 15, leaving his mom to raise him alone; he described being “dead broke” last year before the app took off.
    • Braylon’s mother passed away when he was 12, and he grew up without a present father figure; he emphasized that money itself isn’t the motivator — living a certain life is.
    • Christian recently dropped out of college because the app income made staying in school feel unnecessary for him, despite parental pressure to pursue a traditional career.

Balancing building with school and athletics

  • They worked extreme hours, especially in the early days — going days without sleep and working 50–60 hour stretches when launching products.
    • They operated in shifts: while one handled school or practice, the other worked on the app, then they swapped.
    • They stressed that being a solo founder while in school is extremely difficult, and having a co-founder to share the load was critical to making it work.
    • A typical day involved waking up early, attending class or practice, then working on the app late into the night (sometimes until 3 a.m.), squeezing in calls and work between obligations.

Their advice for aspiring builders

  • Monetize something you’re already doing and passionate about, rather than chasing money in an unfamiliar space — you’ll stick with it longer and outlast competitors who are only in it for profit.
    • Their specific approach to finding app ideas: if you encounter a problem in your daily life, think about whether you’ll have that problem in the future, and build a solution now.
    • The broader takeaway from the episode is that AI has removed the technical barrier to building apps, so the main ingredients now are a good idea, domain expertise or audience, and the willingness to start building.
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