The Multipreneur: He Makes $10M/Year With 6 Businesses

Starter Story • • 14min • #35
The Multipreneur: He Makes $10M/Year With 6 Businesses
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Summary

  • Greg Eisenberg

    • Background and origin story
      • Grew up in Montreal, Canada, with a passion for the internet
      • Survived a school shooting at 17, which led him to prioritize building big things
      • Founded Islands, a college student Discord, sold to WeWork
      • WeWork went bankrupt, leading him to vow against starting another unprofitable venture
    • Pivotal moments and turning points
      • Learning from WeWork’s bankruptcy to create a profitable business model
      • Developing the ACP funnel (Audience, Community, Product) as a blueprint for success
    • Business growth, current status, or exit details
      • Runs Late Checkout, a holding company with six businesses generating $8 figures in revenue and $7 figures in profit
      • Companies include LCA (innovation agency), robot.com (AI community), designscientist.com (design agency), boringHoldings (owns boring marketing.com and boringads.com), and multipreneur.com (community for multipreneurs)

  • Products and Offerings

    • Core product(s) and what each one does
      • LCA: Innovation agency helping companies like Nike and Shopify with new ideas
      • robot.com: Largest AI community on the internet
      • designscientist.com: AI-assisted design agency
      • boring marketing.com: AI-assisted SEO business
      • boring ads.com: AI-assisted ads agency
      • multipreneur.com: Community for multipreneurs
    • Supporting tools, side projects, or experiments mentioned
      • ACP funnel: Strategy for building profitable businesses
      • Dispatch: Design subscription service
      • Boring Marketer: AI-assisted SEO and ad tool

  • Metrics and Financials

    • Revenue figures, user counts, and financial milestones
      • LCA: $1.5 million/year per client, $1.5 million/year average
      • Dispatch: $7 figures in revenue, $450,000 in profit
      • Boring Marketer: $350,000 in profit (first year), $2-3 million in profit (second year)
    • Software costs and resource efficiency
      • Uses tools like Framer, ConvertKit, VidIQ, Slack, Notion, Figma, and Loom to streamline operations
    • Exit or acquisition specifics (if explicitly stated)
      • Islands sold to WeWork, which went bankrupt

  • Strategy and Growth

    • Overall vision and positioning
      • Advocates for multipreneurship as the future of business, emphasizing diversification and resilience
    • Primary growth engine or method
      • ACP funnel: Audience, Community, Product
    • Key tactics, channels, or strategic steps
      • Building communities on social media (Instagram, TikTok, Twitter)
      • Converting audience members into owned contacts (emails, SMS)
      • Creating products that solve specific problems within communities

  • Tech Stack and Infrastructure

    • Tools, platforms, and technical approaches referenced
      • Framer, ConvertKit, VidIQ, Slack, Notion, Figma, Loom
    • Notable technical decisions, trade-offs, or architecture choices
      • Prioritizing community-building over product development in early stages

  • Lessons and Advice

    • Direct advice given to other founders
      • Find your truth and go after it, rather than following the path of top entrepreneurs
      • Embrace multipreneurship for its benefits, including built-in insurance and compounding effects
    • Hard-won insights and key takeaways
      • Solopreneurs can build million-dollar businesses without VC funding or a big team
      • The ACP funnel is a proven strategy for creating profitable businesses
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