I made $100K in 3 months with this AI wrapper

Starter Story • • 13min → 3 min • #200
I made $100K in 3 months with this AI wrapper
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Summary

  • Bogdan, a 28-year-old founder with a computer science degree who never liked coding, built gettbook.ai — an AI wrapper that turns any idea into a complete, formatted ebook — and grew it to $130,000 in revenue in under four months using Meta Ads and a multi-product funnel, all while running a social media marketing agency with his wife.

The Product: gettbook.ai

  • gettbook.ai helps users turn any idea into a complete ebook — lead magnets, courses, workbooks, coloring books — without needing Canva or other formatting tools.
  • Target customers: digital product sellers, marketers, creators, affiliates, and business owners who sell ebooks or use them as lead magnets.
  • Core value: removes repetitive work (research, structure, writing, formatting, packaging) while leaving original thinking and quality control to the user.
  • Pricing: subscription starting at $29/month, plus credit packs as one-time upsells, plus tutorials and smaller digital tools sold in the funnel.

Revenue & Traction

  • $130,000+ total revenue in the first four months.
  • 1,700+ paid customers, ~5,000 signups.
  • ~$70,000 MRR (subscription revenue), with total revenue higher due to credit upsells and digital product sales.
  • 40–50% profit margins monthly.

Founder Background

  • Graduated in computer science for business management but never learned to code or enjoyed it.
  • Runs a small social media marketing agency with his wife — background in advertising, customer acquisition, and digital products.
  • Before gettbook.ai, personally sold ebooks online using ChatGPT + Canva and promoted affiliate products.
  • “Vibe coding” (AI-assisted development) enabled him to build despite not being a traditional developer.

Idea Origin & Validation

  • Idea came from personal pain: repeatedly creating ebooks manually for his own business and wondering why no single tool handled the full workflow.
  • Knew demand existed because he was already selling the end product (ebooks) himself.
  • Real validation: launched Meta Ads and strangers started paying for the software.

Building the Product (Vibe Coding Journey)

  • First version built with Lovable (no-code AI builder) — fast to start but became unmanageable as complexity grew; Bogdan didn’t understand the codebase.
  • Rebuilt entirely with Claude Code — more control, but still imperfect; some parts already need another rebuild for maintainability.
  • Key lesson: AI lets you build incredibly fast, but if you don’t understand what you’re building, it also lets you create a mess incredibly fast.
  • Now more methodical: sets up basic structure, rules, and architecture upfront to avoid technical debt.

Tech Stack

  • Coding: Claude Code (primary), ChatGPT (research).
  • Backend & auth: Supabase.
  • Hosting: Vercel.
  • Email: Resend API.
  • AI generation: OpenAI and Gemini APIs.

Growth Strategy: Meta Ads & Funnel Optimization

  • Primary channel: Meta Ads (Facebook/Instagram).
  • Approach: treated it like a direct-response marketing business, not a traditional SaaS.
  • Tested massive volume of creatives, angles, offers, audiences, landing pages, and funnels — different customers want the tool for different reasons (sell on Amazon KDP, lead magnets, courses, coloring books, etc.).
  • When a creative works, build variations around it to combat fatigue; learned the hard way that stopping creative production kills performance.
  • Funnel designed to increase LTV: subscription → credit upsells → tutorials → smaller tools → higher allowable CAC.
  • Current ad spend: $20–30k/month, scaled from $200/day after proving profitability.

Unit Economics & Profitability

  • Started at $200/day ad budget, scaled only when profitable.
  • Now spending $20–30k/month on Meta Ads with 40–50% profit margins.
  • High LTV from funnel (credits, tutorials, digital products) justifies higher upfront CAC.

Product Demo Example

  • Live demo: created a Los Angeles–themed coloring book for a 1-year-old in ~minutes.
  • Selected “kawaii chibi” style (popular on Amazon KDP), 16 pages, custom cast of characters (Luna the Pup, Milo the Cat).
  • Generated preview with landmarks (Venice Beach, Santa Monica), downloadable as a finished PDF.

Key Lesson / Advice

  • Don’t quit when it feels like a mess or takes longer than expected — every failure teaches something that improves the next version.
  • Persistence through the “messy middle” is what separates shipped products from abandoned ideas.
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