How To Make $30K/month With Cooking — Starter Story

Chris
- Background and origin story
  - Studied business in college but bounced around five different office jobs, feeling unsatisfied with traditional work
  - Worked at a wellness center doing cryotherapy while building a side hustle posting nutrition and cooking content on Twitter
  - Had been cooking his whole life, even making food for friends in college late at night
  - Started tweeting about nutrition and cooking for about a year before the business took off, with roughly six months of that as a side hustle while still employed
  - Quit his job in May after reaching $5,000–$8,000/month in revenue, and has been doing it full time since
  - Now earns $20,000–$30,000/month at age 29
  - Had a pivotal moment when he received a $450 sale notification while working a $17/hour job, realizing he would have needed over 20 hours to earn that amount at work
Products and Offerings
- Two cookbooks: an essential recipes cookbook and a budget cookbook focused on cheaper cuts of meat
- Customized meal plans tailored to individual goals, dietary restrictions, and schedules, including recipes
- One-on-one nutrition coaching
- Group nutrition coaching
- Daily cooking content and food photos shared on Twitter, which also drives cookbook sales
Metrics and Financials
- Revenue grew from $5,000–$8,000/month when he quit his job to $20,000–$30,000/month currently
- Revenue has increased nearly every month since going full time
- Business overhead is minimal: $8/month for Twitter Blue, plus groceries for high-quality ingredients
- Invested in mentors and business coaches as his primary business expense
Strategy and Growth
- Entire business is run and marketed through Twitter using only organic content
  - Longer-form threads on nutrition topics
  - Recipes and food photography
- A thread about grass-fed beef went viral overnight, gaining several hundred followers and validating the business
- Growth engine is consistent daily posting, even when it feels like no one is watching early on
- Focuses on solving an expensive problem—people’s health—which justifies premium pricing
- Differentiates himself by making meals that are both visually appealing and highly nutrient-dense
Tech Stack and Infrastructure
- Twitter as the sole marketing and content platform
- Twitter Blue subscription at $8/month
- No significant software or infrastructure costs mentioned
Lessons and Advice
- Consistency is the most important factor; show up every day even when results aren’t immediate
- Don’t get stuck optimizing small things like profile pictures or perfect business plans before starting
- Just start posting what you do every day and stay consistent
- If you solve an expensive problem for people, you can charge a lot—business is really just helping people
- Invest in yourself early through mentors and coaches; it pays for itself many times over
- To find a passion, live life and experience different things rather than actively searching for one
- For creative professionals: document everything you do and capitalize on the one unique skill that separates you from others in your field
- You can make your own schedule and design the lifestyle you want once the business is running

Summary