He's Launching A New $1M Business Every Month

Hunter Harshman

• Runs Assembly, a company that builds creator-led B2B brands, launching one new business per month with the goal of each reaching a $1M annual run rate within 30 days
• Has been building businesses for about 15 years, starting his first agency at age 19
• Previously built Everest, an eight-figure revenue agency that worked with major brands like Nike, Samsung, and Obama, but grew to hate running it due to constraints and burnout
• Took a six-month sabbatical to recover, during which he conceived the idea for Assembly with his friend Sawhill Bloom
• Views productized services as the first phase of a larger vision — using the cash flow they generate to eventually build scalable products and SaaS businesses
• Works 10–14 hours a day, six days a week, and credits his ability to launch rapidly to a trusted core team he’s worked with for years

Products and Offerings

• Hey Friends: A done-for-you YouTube agency co-founded with Ali Abdaal; offers a Creator package starting at $10K/month for six high-quality YouTube videos per month
• Off Menu: A full-service design agency preparing to launch publicly; Hunter projects it will hit a $5M run rate by end of October
• Viral Cuts: A high-end premium short-form video agency with Sam Parr and Cody Sanchez
• Keyframe: An animation studio with Dan Co; the first Assembly company launched, born three weeks after the initial Assembly concept was aligned on
• Several additional businesses currently in stealth mode with early customers, launching publicly soon
• All companies are productized services — customers pay a predefined price for a clearly scoped deliverable, with no “unlimited” models

Metrics and Financials

• Four operating companies, all doing over $1M ARR; three out of four are in the multi-seven-figures annually
• On track to hit a combined $1M per month in revenue by end of year
• Off Menu’s average customer lifetime value is $60K–$75K with strong margins
• Hey Friends’ entry-level package is $10K/month
• Grew from 3 people to over 50 employees across the portfolio in four months

Strategy and Growth

• Targets crowded markets where a trusted creator partner provides immediate distribution and credibility
• Relies on “product-audience fit” — the creator already has deep expertise and an audience in the service area (e.g., Ali Abdaal teaching YouTube)
• Assembly brings the operational playbook, team, recruiting engine, and business infrastructure; the creator brings brand, trust, and distribution
• Creator partners are true equity partners, not affiliates — instrumental in shaping the service and driving early growth
• Validates ideas by ensuring a clear value proposition, a premium concierge experience, and a market full of existing demand
• Uses a “move fast, break everything, then clean it all up” approach to scaling
• Recruiting strategy varies by company: network-driven for senior roles (Off Menu), referral-incentivized rapid hiring for volume roles (Viral Cuts, Hey Friends)
• Structures his week around a D-A-M framework: Decisions on Monday, Actions on Tuesday, Messages on Wednesday, calls on Thursday, deep writing work on Friday

Tech Stack and Infrastructure

• No specific tools or platforms were mentioned in the transcript

Lessons and Advice

• Three keys to building a successful productized service:
  • Think critically about the business model and ensure a crystal-clear value proposition for customers
  • Constantly over-deliver to generate referrals and long-term growth
  • Build an actual business, not freelancing in disguise — focus on systems and scalability
• Biggest regret: not spending the last decade building a public audience through content
• Wishes he had thought more clearly about long-term goals earlier, rather than just making and spending money
• Emphasizes nurturing long-term relationships — consistently following up and staying in touch, even when it feels uncomfortable
• Built his network over years by never asking for anything and always giving, which created deep trust with potential partners