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Sajila “CJ” Mazafir
- Founder of Code Guide, an AI tool that generates detailed documentation for AI coding models
- Launched on 24 December 2024; reached $42 K MRR in 90 days and projects $90 K MRR this month
- Built a community of 4,800+ AI developers
- Prior experience: agencies, SaaS products, and a 12‑startup‑in‑12‑months experiment (11 built, 10 failed)
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Products and Offerings
- Code Guide – knowledge‑base layer that attaches to AI coding tools to eliminate hallucinations and streamline documentation
- Provides a bridge between AI coding tools (e.g., Cursor AI) and developers, improving workflow without reinventing the audience
- Offers monthly subscriptions ($29 / month, rising to $39‑$49) and discounted annual plans (≈40 % off) with partner perks
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Metrics and Financials
- $42 K MRR within three months; aiming for $90 K MRR
- 1,800+ wait‑list sign‑ups in the first two weeks of validation
- 100+ users on day‑one launch
- Monthly operating cost ≈ $3,500 (majority from OpenAI API $2,800)
- No paid marketing; all growth organic via X (Twitter)
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Strategy and Growth
- Validation: tweet a demo, monitor retweets and sign‑ups, then launch a quick landing page (30 min) to capture interest
- Content‑first marketing: “tutorial marketing” – 4 threads + 3 long‑form posts per week, each outlining a problem, blueprint, and positioning Code Guide as part of the solution
- Funnel: daily content → traffic to wait‑list landing page → email collection → first paying customers (already trust the solution)
- Emphasizes audience‑fit: identify core pain points, build a product that solves one problem, double‑down on content that resonates
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Tech Stack and Infrastructure
- Front‑end: Next.js
- Backend & database: Supabase (PostgreSQL) – $25/mo
- Cloud deployment: Vercel – $48/mo
- AI models: OpenAI API (primary, $2,800/mo) plus Gemini Flash (free)
- IDEs: Cursor AI ($20/mo) and Windsurf AI ($15/mo)
- Additional tools: Make.com (automation), Bolt (landing pages), Canva & Figma (design assets), Clerk.dev (auth), ConvertKit (email) – $45/mo
- Total monthly SaaS spend ≈ $3,500
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Lessons and Advice
- Become “AI‑native”: start by chatting with ChatGPT, then experiment with voice‑to‑text brainstorming, and use AI for market research, coding, content, and distribution
- Build fast, validate with real users before writing code, and iterate based on feedback
- Leverage existing audiences of AI coding tools rather than creating a brand from scratch
- Consistent, high‑value content creates algorithmic favorability, credibility, and low churn
- Focus on solving a single, painful problem (e.g., AI hallucinations) to achieve rapid traction.
From Zero to $42K/Month in 90 Days with AI
Starter Story • • 18min • #65