This episode features Julian Weisser, founder of the Solo Founders program, discussing how angel investors evaluate and support solo founders, drawing on his experience investing in hundreds of companies and launching the Solo Angels network to connect solo founders with aligned investors.
Why angel investing appeals to Julian
It is fundamentally driven by fun, curiosity, and learning rather than financial returns, which he views as a byproduct of working with great companies.
He compares it to a “paid newsletter” — you put in money and receive founder updates, but also get the opportunity to help the founder along the journey.
The excitement comes from early belief in a person, following their journey, and collecting relationships with companies he genuinely cares about.
He emphasizes investing in products he uses and loves, and notes that monetary outcomes were never the primary driver.
The real value of angel investors for founders
Angels are the “lifeblood of the startup ecosystem” and their value extends far beyond the check size.
They help with customers, lead investor introductions, hiring, and broad network connections.
A diverse angel base creates a “fan base” of stakeholders who amplify wins, retweet announcements, and provide emotional support during the grind.
More angels means a larger support network, not just more capital.
Levels of angel engagement
Most angels are passive: texting occasionally, responding to emails, making proactive referrals in conversation.
Hands-on engagement (e.g., 10+ hours/week with one company) is the exception, not the norm.
Angels are far from co-founders or early employees in typical involvement; the relationship is usually pull-based (founder asks, angel acts).
Proactive sharing of the company in their own networks is the most common non-passive behavior.
Making it easy for angels to help
Founders should provide a short blurb in their own voice explaining the “why” behind the company, which angels can forward with a custom note adding their own endorsement.
This combination — founder voice + angel endorsement — is the most effective format for introductions to investors or customers.
If angels aren’t making introductions, it’s usually because they lack relevant connections or the founder hasn’t supplied easy-to-forward materials.
Evolution of Julian’s angel investing approach
Early on, he invested small checks in many companies; over time, he gravitated toward deeper engagement with founders he genuinely enjoyed working with.
The Solo Founders program formalized this: he now works closely with a handful of solo founders at a time (weekly 1:1s, constant texting, deep strategic conversations).
Example: a late-night text thread exploring “what would the most formidable competitor do differently?” led to a week of reflection and tangible strategic shifts for the founder.
He views himself as a dedicated resource — not a co-founder or employee — available for both tactical and existential conversations.
Decision framework for investing (applies to Solo Founders admissions too)
Two core questions: (1) Will this founder be successful with whatever they’re working on? (2) If they are successful, does it matter (venture-scale outcome)?
If both are yes, the final filter is personal excitement: do you actually want to work with this person, including receiving a text at 11 PM on a Saturday?
For Julian, the answer must be yes on all three; for purely passive investors, the third may matter less.
He warns against investing because something is “hot” — conviction must survive the inevitable downturns.
Solo founders vs. co-founded teams: different failure modes
Co-founded companies most often fail due to co-founder breakups (~2/3 of failures attributed to personnel/team issues).
Solo founders most often fail because they give up — usually from loss of hope, isolation, or inability to find momentum.
“Rest doesn’t solve burnout; momentum does” — but generating momentum alone is harder without support.
Julian started the Solo Founders program to directly address the isolation/momentum gap.
What to look for in solo founders
Deep, genuine care for the problem — not just the solution — because that sustains them through false starts and suboptimal local maxima.
Example: a Cohort 1 founder built several profitable but “not it” products over a year, refused to settle, kept “pulling the thread” (each step connected by a through-line), and eventually found the resonant solution that now wins customers from a $200M-funded competitor.
Solo founders can pull the thread more freely because they don’t need to convince co-founders at each pivot.
Personal runway alignment is simpler: one person’s life circumstances vs. negotiating multiple co-founders’ constraints.
Ideal angel profiles: customers and operators
The best angels are often past customers — they understand the product viscerally and signal validation to others.
Even stronger: customers of a large, well-funded competitor who are dissatisfied and switch (and invest).
Example: a solo founder’s customers from a $200M competitor not only churned to the startup but also invested — a powerful fundraising signal.
Operators with relevant domain expertise (e.g., healthcare founders backing a nutrition startup) are also high-signal angels.
Case study: Contra (Ben & Gas) — great co-founders who met after solo start
Ben started Contra solo, bought the premium domain contra.com, built a compelling vision alone.
Gas (exceptional engineer, open-source builder) joined after seeing Ben’s conviction and execution during ODF3.
Their partnership was a “co-founder of strength, not convenience” — each recognized rare drive in the other.
Lesson: starting solo with real commitment attracts exceptional co-founders; it’s a valid path to a strong founding team.
Case study: Magic School (Adil Khan) — non-technical solo founder solving a real problem
Adil was a high school principal, not a technologist; he built the first prototype in a weekend to solve teacher burnout/under-resourcing.
100 users week 1, 1,000 week 2, now millions of teachers/administrators globally.
Julian’s investment thesis: (1) Adil proved he could execute and distribute despite non-traditional background; (2) AI tools for every teacher/school worldwide is a venture-scale “does it matter” yes.
Working closely with Adil (and Tyler Willis) became the prototype for the Solo Founders program model.
How angel investors differ from VCs
VCs typically invest larger amounts at or near an inflection point, often requiring proven traction or pre-existing relationships.
Angels invest earlier, driven by excitement about the person + idea combination, and often want to help shape the early journey.
Founders should not benchmark their raise against anecdotes (e.g., “X raised $5M pre-product”) without matching backgrounds and category dynamics.
Solo Angels: new network connecting angels with solo founders
Launched to get more angels backing solo founders earlier, and to give solo founders better angel support.
Members include YC co-founders, Goldman Sachs executives, successful founders/operators, open-source leaders, engineering leaders.
Application at solofounders.com/angels; requires ≥2 early-stage investments this year (to respect founders’ time with active investors).
Double opt-in intros; bespoke matching based on angel background/interests and founder needs.
Early traction: one angel invested in all three first intros because of strong founder-angel fit.