How to find your thing

My First Million 41min 7 min #5
How to find your thing
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Summary

  • A 24-year-old fan approached the hosts at a restaurant in Austin and asked a deceptively simple question: everyone says “follow your passion,” but how do you actually figure out what your passion is? He’s smart, hardworking, and ready to go, but has no idea which lane to pick after graduating from a structured school environment into total freedom. This episode is the hosts’ attempt to give a real, practical answer to that question.
    • The core argument is that “follow your passion” is terrible advice because most people don’t know what their passion is, and the word “passion” itself comes from the Latin root meaning “suffering” — not joy or excitement.
    • Instead, the hosts build a framework around three better concepts: bliss (what you’re naturally, even irrationally, enthusiastic about), blisters (evidence that you willingly suffer for something because you’re drawn to it), and loops (the repeatable daily cycle of work you’d actually enjoy doing thousands of times).
    • They also draw on historical context, research on regret, and personal stories to argue that finding work you love isn’t optional — it’s half your waking life — but that the path to getting there is more counterintuitive than “just do what you love.”

Why “follow your passion” fails most people

  • Most people don’t know their passion. The hosts cite themselves as examples — one is 36 and successful and still doesn’t know. Mark Manson made the same point on his podcast. Telling someone to follow their passion when they don’t have one creates anxiety, not direction.
  • People mistake familiarity for passion. When you don’t know what lights you up, you default to what you know: what your parents did, what your friends are doing, what you’ve already done. This feels like a choice but is really just inertia.
  • The word “passion” is misleading. Its etymological root means suffering (the “Passion of the Christ” refers to crucifixion). The hosts argue this is actually more useful than the modern interpretation — real passion involves willingness to endure pain, not just feel happy all the time.
  • “Follow your passion” is a historically recent idea. Before the Gilded Age (late 1800s), trades were inherited from parents. The weekend didn’t exist until the 1930s (popularized by Henry Ford’s research showing rest improved productivity). The post-WWII era (1950–1970) was peak leisure in America, fueled by the GI Bill and economic boom. The modern pressure to find your passion as a career is a very new cultural expectation, and the hosts argue it may actually make people less happy — citing the book Bad Therapy, which shows that people who constantly ask “why am I not following my passion?” are often more discontent.

Follow your bliss (and your blisters)

  • Joseph Campbell’s “follow your bliss” is better than “follow your passion.” Campbell, who created the hero’s journey framework, meant something specific: use enthusiasm as your guide. His criteria for bliss:
    • You’re naturally drawn to it
    • You feel alive doing it
    • It’s often irrational (you can’t fully explain why)
    • You lose track of time
    • You do it in your off hours — when others are relaxing, you’re doing this thing that others would call work
  • Campbell later said he wished he’d said “follow your blisters.” Blisters are evidence of a price paid repeatedly and willingly. You couldn’t force yourself to do it through willpower alone — you were pulled to it. The hosts use the example of training for a Murph workout: the blisters on your hands are proof you kept going back.
    • Paul Graham echoed this in his essay How to Do Great Work: let enthusiasm be not just the motor (fuel) but the rudder (direction) of your boat. Enthusiasm carries you to the frontier of a field, and at the frontier you notice gaps — which is where all the opportunity lives.
    • The hosts give a concrete example: one of them got so deep into fitness (an “irrational” enthusiasm given he was already healthy and married) that he reached the frontier of the field, noticed a gap around men’s health and testosterone, and that insight led to an investment in Hone Health, now a nine-figure business. He also spotted the semaglutide/Ozempic trend before it had a name.
  • Cal Newport’s take: passion is a byproduct of mastery. The chain is: enduring enthusiasm → mastery → passion. You don’t start with passion; you build it by sticking with something long enough to get genuinely good at it. The hosts illustrate this with a piano example: playing a sea-shanty when tired before bed, getting slightly closer to mastery, driven by enduring enthusiasm.

Find the loop you love (not the industry you love)

  • The hosts’ most practical framework: don’t pick an industry, pick a loop. A loop is the repeatable daily cycle of work. You’re going to do this thousands of times, so you need to enjoy the process, not just the outcome.
    • The healer loop: Someone comes in pain → you diagnose → you prescribe → you send them out better. The hosts’ co-host shadowed an orthopedic surgeon (his childhood dream job) and realized the loop was emotionally draining — telling people their knee will never be the same, managing chronic pain with low creativity. He walked away.
    • The founder loop: See the world as it is → imagine it better → build a product → sell it → build a team to do both. Most founder time is spent on selling and team-building, not on the product itself.
    • The farmer loop: Plant → water → grow → harvest. Repeat every season for decades.
  • The key insight: you spend ~85% of your time on growth/sales, not on the product. The hosts realized they used to pick projects based on industry (“healthcare sounds cool,” “fashion sounds fun”) but the industry fades into the background. What you actually do all day is the growth mechanism.
    • So pick a sales motion or growth channel you love:
      • Enterprise sales (spreadsheets, dinners, “circling back”)
      • Content creation (the hosts’ favorite — making things and sharing them)
      • Paid ads (content’s scalable, pay-to-play cousin)
      • SEO
      • Viral growth or influencer marketing (the hosts’ least favorite — described as “wooing divas,” pitching to 19-year-old streamers who won’t look up from their phones while you’re “metaphorically on your knees”)
    • The hosts share a vivid story: after a terrible enterprise sales trip to New York wearing the stereotypical sales outfit (jeans, sports jacket, ugly brown shoes), they threw the shoes in a trash can post-meeting, got in a cab barefoot, and said “never again.”
  • The hosts’ personal loop: “I’m doing life → I get curious about something → I dig in → I take the top 1% of what I found → I enthusiastically share it with like-minded people → they like it → I do it again tomorrow.” This loop works whether it’s a podcast, a book, or a YouTube channel. They’ve been podcasting for six years and feel “fresh as a daisy.” Others doing the exact same loop would be burned out.

The top regrets of the dying — and why this matters now

  • From The Top Five Regrets of the Dying by Bronnie Ware, a hospice nurse who worked with thousands of dying patients:
    1. “I wish I’d had the courage to live a life true to myself, not the life others expected of me” (by a huge margin, the #1 regret)
    2. “I wish I hadn’t worked so hard” (mostly men who missed their kids’ childhoods)
    3. “I wish I’d had the courage to express my feelings”
    4. “I wish I’d stayed in touch with my friends”
    5. “I wish I’d let myself be happier” — happiness is a choice people didn’t realize they could make; they stayed in comfortable patterns and feared change until change was forced on them
  • The hosts’ take: This book is essential reading for anyone asking whether to follow their passion. The answer is almost always yes — but with a caveat they debate:
    • One host argues passion doesn’t have to be your job; it can be your hobby. Many creative pursuits don’t pay well, and financial security matters (save 6–12 months of expenses before taking risks).
    • The other host pushes back: half your waking life is spent at work. Roughly 70% of people don’t like how they spend their days. Accepting a job you don’t love when it’s half your conscious existence is too high a price. The fight is worth fighting — not necessarily through entrepreneurship, but through finding a loop you love, whether as a salesman, marketer, connector, or anything else.

Practical advice for the 24-year-old (and anyone searching)

  • Name the blisters before you commit. Don’t just focus on the outcome (“I want a six-pack”). Name the process: waking up early, going to the gym when you don’t feel like it, pushing to failure, watching what you eat. The blisters determine whether you’ll actually stick with it. If you can accept the blisters, you’ve found something real.
  • Develop the art of noticing. Pay attention to:
    • Where you have weird, irrational, disproportionate enthusiasm
    • Where you’re willing to go further than most people
    • What mastery you enjoy picking up (it doesn’t always have a clean label)
    • What other people notice in you that you don’t see yourself
  • Let others spot your pattern. Two examples:
    • Naval thought he wanted to be a scientist. His mother said, “You’re going to be a businessman” — not because he said so, but because every time they walked into a pizza shop he’d critique their operations and suggest improvements. She spotted it before he could.
    • Adam Neumann was failing at a kids’ clothing brand. His girlfriend (now wife Rebecca) told him to go into real estate — not because he had any experience, but because while walking down New York streets, his eyes always went up to the buildings, analyzing what they could be. Multiple people have described her as the “Adam whisperer” who pointed him in the right direction.
  • Hold onto the pole. The hosts acknowledge this advice is easier said than done. Their metaphor: when the airport tram starts, your kids think they can balance without holding the bar. They can’t. The world is going to rock you. All this “generic cliché advice” — know yourself, find internal rewards, don’t compare — is the pole. You’ll still feel the jerk, but without it you’ll go flying. Comparison (like browsing $18 million penthouses when you’re happy) is the fastest way to kill passion.
  • “Light yourself on fire and people will come from many miles away to watch you burn.” A quote from Isaac French (who built and sold a seven-cabin Airbnb business for $7–8 million). The hosts use this as a litmus test: does what you’re doing make you feel this alive? You might not be a 10 yet, but that’s what level 10 looks like — you’ve lit yourself on fire with enthusiasm and people are drawn to watch.
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