How to Write Unapologetically Well — Tom Junod

How I Write 1h9 4 min #100
How to Write Unapologetically Well — Tom Junod
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Summary

  • Tom Junod is a legendary long-form magazine essayist known for pieces like The Falling Man (about 9/11) and his iconic profile of Fred Rogers. This conversation explores his philosophy of writing: how he finds stories, constructs sentences, and uses writing as a tool for thinking and truth-telling. The episode builds toward a powerful climax where Junod describes organizing his personal bookshelf chronologically—from the Bible to Finnegans Wake—as an act of bearing witness to humanity’s contradictions, which becomes a metaphor for why human writing matters in the age of AI.

The art of a sentence

  • Junod’s guiding principle when writing is to make the hair stand up on his arms—a visceral, almost physical reaction to a sentence that feels alive.
  • He describes writing as walking a tightrope between privileged knowledge (deep understanding of a subject) and discovery (not knowing where the sentence will go until it arrives).
  • Great sentences emerge from rhythm, word choice, and balance—but not through systematic rules. For Junod, it’s intuitive and emotional.

The Falling Man: Bearing witness to the unspeakable

  • The piece centers on a famous photograph of a man falling from the Twin Towers on 9/11—appearing almost peaceful, “like an arrow” hurtling through the air.
  • Junod saw the photo the next day and immediately knew he had to write about it—but assumed someone else would. No one did.
  • The image became taboo: newspapers stopped running it, and the public averted their eyes. People didn’t want to confront that hundreds jumped to their deaths—a fact many found unbearable.
  • Junod was drawn to the contradiction in the photo: the man appears serene, even free, while accelerating toward death at 150 mph.
  • His writing moves fluidly between clinical objectivity (“accelerating at 32 feet per second squared”) and grand metaphor (“the creation of a new flag”), mirroring the tension between horror and grace.
  • The paragraph describing the falling man is a masterclass in observation: every detail—his posture, clothing, alignment with the buildings—is rendered with precision and reverence.

“Say the unsayable”

  • Junod’s core drive is to say what others won’t—not for shock value, but because silence distorts truth.
  • He’s drawn to stories marked by unresolved tension: beauty alongside corruption, goodness coexisting with violence.
  • This impulse began in childhood: his glamorous parents hid painful secrets (like his father’s affairs), teaching him early that what’s unsaid shapes reality.
  • His writing seeks to reconcile contradictions—e.g., Obama as both a good man and a drone strike author—not to resolve them, but to hold them honestly.

Ellipses and voice

  • Junod uses ellipses extensively—not as a stylistic tic, but as an homage to his father’s musical, pause-filled way of speaking.
  • His father was charismatic, vain, and deeply influential: a man who worshiped the sun, wore turtlenecks religiously, and spoke in dramatic cadences.
  • Junod’s book is written “in Pop’s language”—blending direct quotes with his own rhythmic prose shaped by that inheritance.

Why long-form?

  • Junod didn’t know magazine journalism existed after college. He sold handbags, wrote on business cards at night, and stumbled into his first assignment the weekend before his wedding.
  • His opening line—“Okay, I admit it. I wanted to skewer him”—was bold for a beginner, and the editor recognized raw talent.
  • He fell in love with long-form because it allows deep immersion, emotional complexity, and the space to explore moral ambiguity.

Lessons from Fred Rogers

  • Profiling Fred Rogers in 1998 changed Junod. Rogers had an almost telepathic emotional awareness, sensing what each person needed—trust, comfort, honesty.
  • Meeting Rogers opened a spiritual dimension in Junod’s work. He realized goodness is as mysterious as evil—and equally worthy of exploration.
  • Before Fred, Junod wrote mostly about human darkness. Afterward, he could write about redemption, compassion, and grace without sentimentality.
  • He credits Rogers with giving him the courage to write The Falling Man with love, not just objectivity.

Writing as thinking

  • Junod says he can’t think without writing. It’s how he processes chaos—“hammering a pillar into the ground” and tying himself to it.
  • He’s an “inertate rewriter,” constantly revising to find the “tonic chord”—the moment all discordant ideas resolve.
  • Early drafts often miss the point. One abandoned book draft was 230,000 words—and hadn’t even introduced the main characters.

Practical tricks to break through blocks

  • “This is a story about…”: Write a paragraph where every sentence starts with this phrase. It forces clarity and often reveals the story’s true core.
  • Write in second person: Cuts out extraneous material and creates immediacy.
  • Use caps, curses, Q&A formats—anything to bypass resistance and access raw honesty.
  • The goal isn’t polish; it’s getting the good stuff in. Many writers fail not from lack of skill, but from leaving out what matters most.

On endings

  • Junod doesn’t end on quotes if he can help it. He wants the final sentence to earn the right to stop.
  • A great ending doesn’t summarize—it resolves the emotional or intellectual tension built throughout the piece.

Truth as the core imperative

  • Junod grew up in a family of secrets. His father’s hidden life taught him that silence enables lies.
  • For him, writing is an act of truth-telling—not ideological, but personal and moral.
  • He’s drawn to stories where something is being hidden or denied, and his job is to name it without flinching.

Comic books and transformation

  • As a child, Junod devoured comic books—not for visuals, but for their narrative arcs of transformation and redemption.
  • Heroes like Batman and Spider-Man live with trauma and secret identities, trying to make right what went wrong.
  • This shaped his belief that storytelling is about bearing witness—to pain, joy, failure, and hope.

The bookshelf as anti-AI manifesto

  • Junod organized his shed library chronologically, from ancient texts to modern works.
  • This arrangement tells humanity’s story: a cycle of brilliance and atrocity, innovation used for war, religion twisted into tyranny.
  • Yet through it all, writers bear witness—grappling with suffering, recording truth, giving meaning to chaos.
  • He calls this the soul: not a metaphysical entity, but the human need to testify—to ourselves, to history, to something greater.
  • In an age of AI, he argues, this is the one thing machines cannot do: write from the soul, driven by lived experience and moral urgency.
  • To give up human writing is to abandon the only thing we’ve ever done right: bear witness to our own existence.
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